We are proud to announce a new collaborative campaign to promote the Liberation Route Europe as a sustainable and cultural tourism destination for audiences in the United States and Canada.
Developed in partnership with LRE France, LRE Italy, Visit Wallonia, with the support of the European Travel Commission, this campaign will promote the Liberation Route Europe’s international system of hiking and cycling trails connecting historic sites and stories linked to the Second World War. Special focus will be dedicated to routes in the partnering regions showcasing their unique WWII history and cultural sites.
Already an example of sustainable tourism in practice, the Liberation Route Europe hiking trails offer visitors a different and slow way to explore Europe and its vast historical heritage. Through this new campaign, and following the lead of the European Travel Commission, even greater emphasis will be placed on sustainable and responsible tourism practices, encouraging visitors to travel responsibly, by using public transport, visiting off-season, and respecting local communities while preserving cultural and historical heritage for future generations.
The campaign is currently in development with the creative agency Story 9 and is scheduled to launch in October 2025. It will also be featured on the prominent Visit Europe brand, ensuring wide visibility among North American travelers interested in meaningful, respectful ways to experience Europe’s shared history.
Cecilia Badano, LRE Foundation’s Communication Director: “We are very happy about this collaboration. As the European Travel Commission shows, there is a growing interest among North American travelers in sustainable and slow tourism experiences, and many also have a personal or family connection to the history of the Second World War. This campaign is a great opportunity to bring the Liberation Route to a wider audience while encouraging responsible ways to explore Europe’s heritage.”
For more information about the Liberation Route Europe visit www.liberationroute.com.
This project is co-funded by the European Union.
